How Did Functional Soft Candy Occupy The Health Market

Aug 27, 2021

A few years ago, people were worried about remembering to take medicine and health care products on time, now relatively young people choose more functional soft candy, so what is the secret of functional soft candy can quickly occupy the health market ?


According to public data, global sales of functional doubled in just four years (2014-2018), and the global functional sugar market grew at a compound annual growth rate of 4% from 2019 to 2025.Taking vitamin candy as an example, relevant data indicate that the outlook of the fudge vitamin market is optimistic, with a compound annual growth rate of about 6%, which is expected to grow from about $3.1 billion in 2018 to about $5.8 billion in 2029.


The rise of functional soft candy and the rapid development of the whole society to bring "fast health" thought related. There are also a wide variety of functional candy on the market, including caffeinated "pick-me-up gummies" that meet the need for a pick-me-up at work; Look at the computer screen too long hurt eyes, there are anthocyanins and other components of the "eyecare candy"; Heavy pressure of work, there are y-aminobutyric acid, citric acid composition "Pressure relief candy"; Insomnia at night, there are y-aminobutyric acid containing "sleeping soft candy" and so on. Functional candy is also "more interesting" in taste and appearance than supplements in the form of tablets and capsules, giving consumers the impression of a "carefree" and "healthy" snack.

In addition, although there are many kinds of functional fudge on the market, it is necessary to carefully choose and eat the products.

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